Clements Marine
Re-Branding, Photographic Direction, Exhibition Graphics, Marketing Materials and CMS Website Design and Development
Louise from Box PR approached us to work as their creative partner on a full scale re-branding exercise for their client Clements Marine, one of the UK’s leading designers and manufacturers of propellers, marine shafts, stern tube assemblies and ancillary equipment. Our brief was to rebrand Clements Marine to modernise their identity and strengthen their position as market leaders.
With over 25 years under their belt Clements Marine have a long and established history in the market, however their old brand was tired and lacked appeal. ‘Precision’, ‘quality’ and ‘performance’ were identified as key words and inspired the development of a clean, clear marque that visually represented their maritime roots and core product offering.
The identity project included photographic direction to produce a collection of strong and recognisable product photography with a clean style to make this heavily industrial product look striking and dare we say it, beautiful. This photography has become a strong brand statement and is now used across all brand communications.
After the success of the rebrand, we were invited to design the corporate stationery, marketing materials, exhibition graphics and website. The website is built using our own homegrown CMS and provides a flexible solution allowing Box PR to fully manage the site content themselves.
I just wanted to say, thank you for all your fantastic help over this project. The brochures and banner have just been delivered to the Box PR office this morning and they look great. I am sure Clements will be pleased with the result. The whole of the re-branding that we have worked on with you has made a real difference to their sales and profile in the industry. Abstrakt have been so easy to deal with and helpful even when we’ve given you short time frames etc. Thank you very much and a great job, exceptionally well done.
Louise Crowden – Box PR
