Nottingham Express Transit
Advertising Campaign Concept & Execution, Design for Print
We have enjoyed working with NET (Nottingham Express Transit) who are responsible for Nottingham’s state-of-the-art tram system for the last quarter.
Most recently Abstrakt has worked on the concept, key message, copywriting and design of a strategic advertising and direct mail campaign to encourage people to use the tram both during the day for commuting and day trips and at night for socialising.
Abstrakt has also had the privilege of creating a collection of promotional flyers for NET, promoting travel on the trams particularly during events such as the Olympic Torch Relay, the Queen’s Jubilee visit and 2012 school summer holidays aswell general information materials for tram users.