The Card Boutique
Naming, Branding and eCommerce Website Design and Development
Our client Pam, had a vision for a premium online shop selling greeting cards by small publishers and individual designers. Pam wanted to differentiate the company from the other online card retailers and create a much more personal and enjoyable environment. We worked closely with Pam to create a brand feeling from which the name ‘The Card Boutique’ emerged. We went on to produce in-depth tone of voice guidelines which really encapsulated The Card Boutique’s ethos and brand values; this then acted as a firm base for the identity and website design.
The Card Boutique is all about hand picked cards, chosen with love and attention and we wanted the site to be ‘a haven of peace and quiet’ in what otherwise is a crowded and cluttered market; the design is therefore clean, modern and feminine, giving the user space and time to explore.
The website is built using our own CMS and has been developed to meet Pam’s bespoke requirements incorporating product management, payment processing and order management, allowing Pam to completely manage the shop herself. Click here to view the website.
Despite the fact that the shop was online, Pam wanted to give her clients a real sense of having had an enjoyable experience and a personal service. The only physical brand item is a ‘calling card’ which is posted out with all orders. This was produced using an extremely heavy duplex board which was die-cut to the shape of the logo. This creates a tangible brand presence for an otherwise online business and promotes a real sense of quality, strength of brand and attention to detail.
From a strong endorsement we contacted Lauren and Marc and were instantly impressed with their extremely knowledgeable, professional and competent manner. We felt confident they would provide us with the product branding and website we required. Throughout the various stages of both projects they were always on hand and very approachable updating us through the stages and keeping us fully informed of every development. Both end products exceeded our expectations and we have no hesitation in recommending them to others. A big thankyou again Lauren and Marc!
Pam Gibson – The Card Boutique
